Frogiez worked closely with BlueFish to concept and design their brand identity. The BlueFish is a filtered water supplying firm. We worked with their editorial team to outline how they want their logo and other stationary design. They needed one that look smart, focused, surprising, and sometimes edgy. Using a minimal and economical typeface, rich typography, and an sober layout, the final design balances an creative- relevant aesthetic with an cool look and feel.